balancing copywriting
with bold creativity
SERVICES
DIGITAL/UX
COPYWRITING
COLLATERAL
LEADERSHIP/EXECUTIVE MESSAGING
PRODUCT/
CATALOG
DESIGN
& BRANDING
INTERNAL COMMUNICATIONS
SOCIAL
MEDIA
EMAIL/
NEWSLETTERS
PLANNING & STRATEGY
PODCAST
SEO CONTENT
CROSS-TEAM PROJECT MANAGEMENT
CLIENTS
Experienced in creating messaging across various industries including: agency, airline, beauty/health, fashion, financial services, food, higher education, legal/intellectual property, marketing, non-profit, pet, products, real estate, retail, travel, technology
CORPORATE
EDUCATION
AGENCY
NON-PROFIT
Accenture
Axiom
Avanade
Bank of America
CapTech Consulting
Chick-Fil-A
Delta
Goody Hair
Home Depot
Intergraph
Muffley Dream Homes
Nutra Puppy
Orkin
Sears
Southern Company
Spanx
Tatum
Tekla
Unisource
Wells Fargo
Windstream
Dekalb County Schools
Emory University
Georgia Tech
UGA
Definition 6
Full Circle
Group 1201
Spin Creative
Strottman
Tailfin
Think, inc.
American Cancer Society
Boys & Girls (Metro Atlanta)
CARE
Voices of Georgia's Children
PORTFOLIO
...update in progress
The best way to determine if you like a copywriter’s style is by looking at the work. Below you’ll find examples of various websites, brochures, and other projects I have worked on.
I tried to provide a diverse assortment to show the range of my capabilities from digital to print, long- and short-form, and other collateral.
If you don’t see a sample of what you’re seeking below, please contact me. I have numerous additional samples of my work that cannot all be included here. I am happy to send them to you via email upon request.
Please email for specific samples.
ABOUT ME
I have 15+ years of copywriting experience doing UX writing for websites, print collateral, social media, long/short form, and internal communications. My clients have included corporations, non-profits, universities, and agencies, including Accenture, Bank of America, Chick-Fil-A, Delta, Emory University, Goody Hair, Orkin, Think inc., Spanx, and more. My experience in consulting gives me a client-facing edge that many copywriters may not have. I am comfortable stepping into a team and working efficiently and effectively with executives, designers, programmers, and other subject matter experts.
In addition to my day job, I am also a published author by night with 18 planned children's books (HarperCollins and Penguin Random House) along with five self-published novels. This unique experience adds a level of creativity to my copywriting that results in fun, simple, and engaging copy for any audience.
I live in Atlanta with my husband, two kids, two dogs, and one bird. When I am not writing, I hang out in my imagination with a bunch of crazy characters.
Shelli R. Johannes-Wells
Check out my Linked-in Profile
CAREER HIGHLIGHTS:
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Earned an MBA, specializing in Marketing & Organizational Communications
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Agency, consulting, and corporate executive experience
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Accumulated a breadth of knowledge in many different industries
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15+ years of copywriting and communications experience (long and short form, microscopy)
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Crafted copy for digital marketing - websites, social media, banners, UX, SEO
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Created copy for internal communications - newsletters, articles, associate communications
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Created long-form copy for executive summaries, annual reports, case studies and thought-leadership papers
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Created executive and leadership messaging
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Experienced in creating brand strategy, planning, and messaging
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Produced high-quality, creative copy that simplifies complex topics into customer-centric messaging