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balancing content
with bold creativity

SERVICES

SERVICES

I craft creative and compelling content that is tailored to your business needs. Whether you need clear and persuasive copy, engaging content marketing, communications, or editing services, I am a seasoned writer that delivers results-driven solutions.

 

From website content and apps to corporate communications and training, I ensure every word reflects your brand’s voice and resonates with your audience. With expertise across industries and a commitment to excellence, I help businesses communicate with clarity, confidence, and creativity that brings your message to life.

DIGITAL/UX

COPY

PRINT

COLLATERAL

SOCIAL

MEDIA/APPS

LEARNING PLATFORMS/

TRAINING

CONTENT PLANNING & STRATEGY

PRODUCT/

CATALOG

BRANDING

STRATEGY

EMAIL/

NEWSLETTERS

CROSS-TEAM PROJECT MANAGEMENT

PODCAST/WEBINAR CASE STUDY SUMMARIES

LEADERSHIP/

EXECUTIVE MESSAGING

SEO CONTENT

INTERNAL COMMUNICATIONS

EDIT AI-GENERATED MATERIAL TO MATCH BRAND/TONE

VIDEO SCRIPTS

CLIENTS

Experienced in creating messaging across various industries including: agency, airline, beauty/health, fashion, financial services, food, higher education, legal/intellectual property, marketing, non-profit, pet, products, real estate, retail, travel, technology

CORPORATE

EDUCATION

AGENCY

NON-PROFIT

Accenture

Amazon

Axiom

Avanade

Bank of America

Blink

CapTech

Chick-Fil-A

CitizensBank

Delta

Goody Hair

Home Depot

IEHP

Intergraph

Microsoft

Muffley Dream Homes

NAPA

Nutra Puppy

Orkin

Sears

Southern Company

Spanx

Tatum

Tekla

Unisource

Wells Fargo

Windstream

Dekalb County Schools

Emory University

Georgia Tech

UGA 

Definition 6

Full Circle

Group 1201

Krause Bell Group

Miller Zell

Spin Creative

Strottman

Tailfin

Think, inc.

American Cancer Society

Boys & Girls (Metro Atlanta)

CARE

Voices of Georgia's Children

CLIENTS
Portfolio

ABOUT ME

I have 15+ years of copywriting experience doing UX writing for websites, print collateral, social media, long/short form, and internal communications. My clients have included corporations, non-profits, universities, and agencies, including Accenture, Bank of America, Chick-Fil-A, Delta, Emory University, Goody Hair, Orkin, Think inc., Spanx, and more. My experience in consulting gives me a client-facing edge that many copywriters may not have. I am comfortable stepping into a team and working efficiently and effectively with executives, designers, programmers, and other subject matter experts.

In addition to my day job, I am also a published author by night with 18 planned children's books (HarperCollins and Penguin Random House) along with five self-published novels. This unique experience adds a level of creativity to my copywriting that results in fun, simple, and engaging copy for any audience.

I live in Atlanta with my husband, two kids, two dogs, and one bird. When I am not writing, I hang out in my imagination with a bunch of crazy characters.  

Shelli R. Johannes-Wells

Author photo_2020.jpg

Check out my Linked-in Profile

CAREER HIGHLIGHTS

​​

  • Earned an MBA, specializing in Marketing & Organizational Communications

  • Agency, consulting, and corporate executive experience

  • Accumulated a breadth of knowledge in many different industries

  • 15+ years of copywriting and communications experience (long and short form, microcopy)

  • Crafted copy for digital marketing - websites, social media, banners, UX, SEO

  • Created copy for internal communications - newsletters, articles, associate communications

  • Created long-form copy for executive summaries, annual reports, case studies and thought-leadership papers

  • Created executive and leadership messaging

  • Experienced in creating brand strategy, planning, and messaging

  • Produced high-quality, creative copy that simplifies complex topics into customer-centric messaging

Visit my author site to read more about my creative writing and children's books.

ABOUT

Contact

Shelli Johannes-Wells

sjohannes@bilaninc.com

404-607-1735

Thanks for getting in touch with me! I will contact you shortly.

CONTACT

© 2020 by bilan,inc.

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