balancing marketing
with bold creativity

SERVICES
DIGITAL
COPYWRITING
INTERNAL COMMUNICATIONS
DESIGN
& BRANDING
LEADERSHIP/EXECUTIVE MESSAGING
SOCIAL
MEDIA
MARKETING
CROSS-TEAM PROJECT MANAGEMENT
PLANNING & STRATEGY
SEO CONTENT
CLIENTS
Experienced in creating messaging across various industries including: advertising/creative, airline, beauty/health, fashion, financial services, food, higher education, legal/intellectual property, marketing, non-profit, pet, real estate, travel, technology
CORPORATE
EDUCATION
MARKETING
NON-PROFIT
Accenture
Avanade
Bank of America
Chick-Fil-A
Delta
Goody Hair
Integraph
Home Depot
Orkin
Nutra Puppy
Sears
Southern Company
Spanx
Tekla
Emory University
Georgia Tech
UGA
Definition 6
Full Circle
Group 1201
Spin Creative
Strottman
Tailfin
Think, inc.
American Care Society
Boys & Girls (Metro Atlanta)
CARE
Voices of Georgia's Children
Portfolio
...in progress
ABOUT SHELLI
Shelli has 20 years of copywriting experience writing web sites, long/short form, print, social media, and internal communications. Her clients include corporations, non-profits, universities, and marketing agencies including Accenture, Bank of America, Chick-Fil-A, Delta, Emory University, Goody Hair, Orkin, Think inc., Spanx, and more.
In addition to her day job, Shelli is also a published author by night with nine picture books (HarperCollins & Penquin) and five novels. This unique experience adds a level of creativity to her copywriting that results in fun, simple, and engaging copy for the audience.
Shelli lives in Atlanta with her husband, two kids, two dogs, on bird and one fish. When she's not writing, she lives in her imagination with a bunch of crazy characters.
Shelli R. Johannes-Wells
CAREER HIGHLIGHTS:
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Founded bilan, inc. in 2007
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MBA, specializing in Marketing & Organizational Communications
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Six years of corporate experience
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20 years of copywriting and communications experience (long and short form)
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Created copy for digital marketing - web sites, social media, banners, UX
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Created copy for internal communications - newsletters, articles, associate communications
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Created executive summaries, annual reports, case study summaries and thought leadership articles
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Created executive and leadership messaging
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Experience creating brand strategy, planning, and messaging
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Produces high-quality, creative copy that simplifies complex topics into customer-centric messaging
Visit Shelli's author site to read more about her creative writing and children's books.
CONTACT
Shelli Johannes-Wells
404-607-1735