balancing marketing

with bold creativity

SERVICES

DIGITAL

COPYWRITING

INTERNAL COMMUNICATIONS

DESIGN

& BRANDING

LEADERSHIP/EXECUTIVE MESSAGING

SOCIAL

MEDIA

MARKETING

CROSS-TEAM PROJECT MANAGEMENT

PLANNING & STRATEGY

SEO CONTENT

CLIENTS

Experienced in creating messaging across various industries including: advertising/creative, airline, beauty/health, fashion, financial services, food, higher education, legal/intellectual property, marketing, non-profit, pet, real estate, travel, technology

CORPORATE

EDUCATION

MARKETING

NON-PROFIT

Accenture

Avanade

Bank of America

Chick-Fil-A

Delta

Goody Hair

Integraph

Home Depot

Orkin

Nutra Puppy

Sears

Southern Company

Spanx

Tekla

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Emory University

Georgia Tech

UGA 

Definition 6

Full Circle

Group 1201

Spin Creative

Strottman

Tailfin

Think, inc.

American Care Society

Boys & Girls (Metro Atlanta)

CARE

Voices of Georgia's Children

Portfolio

ABOUT SHELLI

Shelli has 20 years of copywriting experience writing web sites, long/short form, print, social media, and internal communications. Her clients include corporations, non-profits, universities, and marketing agencies including Accenture, Bank of America, Chick-Fil-A, Delta, Emory University, Goody Hair, Orkin, Think inc., Spanx, and more.

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In addition to her day job, Shelli is also a published author by night with nine picture books (HarperCollins & Penquin) and five novels. This unique experience adds a level of creativity to her copywriting that results in fun, simple, and engaging copy for the audience.

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Shelli lives in Atlanta with her husband, two kids, two dogs, on bird and one fish. When she's not writing, she lives in her imagination with a bunch of crazy characters.  

Shelli R. Johannes-Wells

CAREER HIGHLIGHTS:

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• Founded bilan, inc. in 2007

• MBA, specializing in Marketing & Organizational Communications

• Six years of corporate experience

• 20 years of copywriting and communications experience (long and short form)

• Created copy for digital marketing - web sites, social media, banners, UX

• Created copy for internal communications - newsletters, articles, associate communications

• Created executive summaries, annual reports, case study summaries and thought leadership articles

• Created executive and leadership messaging

• Experience creating brand strategy, planning, and messaging

• Produces high-quality, creative copy that simplifies complex topics into customer-centric messaging

Visit Shelli's author site to read more about her creative writing and children's books.

CONTACT

Shelli Johannes-Wells

404-607-1735