with bold creativity
PLANNING & STRATEGY
CROSS-TEAM PROJECT MANAGEMENT
Experienced in creating messaging across various industries including: agency, airline, beauty/health, fashion, financial services, food, higher education, legal/intellectual property, marketing, non-profit, pet, products, real estate, retail, travel, technology
Bank of America
Muffley Dream Homes
Dekalb County Schools
American Cancer Society
Boys & Girls (Metro Atlanta)
Voices of Georgia's Children
...update in progress
The best way to determine if you like a copywriter’s style is by looking at the work. Below you’ll find examples of various websites, brochures, and other projects I have worked on.
I tried to provide a diverse assortment to show the range of my capabilities from digital to print, long- and short-form, and other collateral.
If you don’t see a sample of what you’re seeking below, please contact me. I have numerous additional samples of my work that cannot all be included here. I am happy to send them to you via email upon request.
Please email for specific samples.
I have 15+ years of copywriting experience doing UX writing for websites, print collateral, social media, long/short form, and internal communications. My clients have included corporations, non-profits, universities, and agencies, including Accenture, Bank of America, Chick-Fil-A, Delta, Emory University, Goody Hair, Orkin, Think inc., Spanx, and more. My experience in consulting gives me a client-facing edge that many copywriters may not have. I am comfortable stepping into a team and working efficiently and effectively with executives, designers, programmers, and other subject matter experts.
In addition to my day job, I am also a published author by night with 18 planned children's books (HarperCollins and Penguin Random House) along with five self-published novels. This unique experience adds a level of creativity to my copywriting that results in fun, simple, and engaging copy for any audience.
I live in Atlanta with my husband, two kids, two dogs, and one bird. When I am not writing, I hang out in my imagination with a bunch of crazy characters.
Shelli R. Johannes-Wells
Check out my Linked-in Profile
Earned an MBA, specializing in Marketing & Organizational Communications
Agency, consulting, and corporate executive experience
Accumulated a breadth of knowledge in many different industries
15+ years of copywriting and communications experience (long and short form, microscopy)
Crafted copy for digital marketing - websites, social media, banners, UX, SEO
Created copy for internal communications - newsletters, articles, associate communications
Created long-form copy for executive summaries, annual reports, case studies and thought-leadership papers
Created executive and leadership messaging
Experienced in creating brand strategy, planning, and messaging
Produced high-quality, creative copy that simplifies complex topics into customer-centric messaging