CROSS-TEAM PROJECT MANAGEMENT
PLANNING & STRATEGY
Experienced in creating messaging across various industries including: advertising/creative, airline, beauty/health, fashion, financial services, food, higher education, legal/intellectual property, marketing, non-profit, pet, real estate, travel, technology
Bank of America
American Care Society
Boys & Girls (Metro Atlanta)
Voices of Georgia's Children
Shelli has over 15 years of copywriting experience, working for corporations, non-profits, universities, and marketing boutiques.
In addition to her day job, Shelli is also a published author by night with nine picture books (HarperCollins & Penquin), one middle grade, and four young adult novels. This unique experience adds a level of creativity to her copywriting that results in fun, simple, and engaging copy for the audience.
Shelli lives in Atlanta with her husband, two kids, two dogs, 1 bird and 1 fish. When she's not busy, she lives in her imagination with a bunch of crazy characters.
Shelli R. Johannes-Wells
Founded bilan, inc. in 2010
MBA, specializing in Marketing & Organizational Communications
6 years corporate experience
+15 years of digital marketing and communications experience
Created copy for digital marketing - web, social media, email, ads, banners
Created copy for internal communications - newsletters, intranet articles, associate communications, executive messaging, leadership training
Experience creating brand strategy, planning and messaging
Produces high-quality, creative copy that simplifies complex topics into customer-centric messaging