with bold creativity
CROSS-TEAM PROJECT MANAGEMENT
PLANNING & STRATEGY
Experienced in creating messaging across various industries including: advertising/creative, airline, beauty/health, fashion, financial services, food, higher education, legal/intellectual property, marketing, non-profit, pet, real estate, travel, technology
Bank of America
American Care Society
Boys & Girls (Metro Atlanta)
Voices of Georgia's Children
Shelli has 20 years of copywriting experience writing web sites, long/short form, print, social media, and internal communications. Her clients include corporations, non-profits, universities, and marketing agencies including Accenture, Bank of America, Chick-Fil-A, Delta, Emory University, Goody Hair, Orkin, Think inc., Spanx, and more.
In addition to her day job, Shelli is also a published author by night with nine picture books (HarperCollins & Penquin) and five novels. This unique experience adds a level of creativity to her copywriting that results in fun, simple, and engaging copy for the audience.
Shelli lives in Atlanta with her husband, two kids, two dogs, on bird and one fish. When she's not writing, she lives in her imagination with a bunch of crazy characters.
Shelli R. Johannes-Wells
Founded bilan, inc. in 2007
MBA, specializing in Marketing & Organizational Communications
Six years of corporate experience
20 years of copywriting and communications experience (long and short form)
Created copy for digital marketing - web sites, social media, banners, UX
Created copy for internal communications - newsletters, articles, associate communications
Created executive summaries, annual reports, case study summaries and thought leadership articles
Created executive and leadership messaging
Experience creating brand strategy, planning, and messaging
Produces high-quality, creative copy that simplifies complex topics into customer-centric messaging
Visit Shelli's author site to read more about her creative writing and children's books.