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balancing copywriting
with bold creativity

 

SERVICES

DIGITAL/UX

COPYWRITING

PRINT

COLLATERAL

LEADERSHIP/EXECUTIVE MESSAGING

PRODUCT/

CATALOG

DESIGN

& BRANDING

INTERNAL COMMUNICATIONS

SOCIAL

MEDIA

EMAIL/

NEWSLETTERS

PLANNING & STRATEGY

PODCAST

SEO CONTENT

CROSS-TEAM PROJECT MANAGEMENT

CLIENTS

Experienced in creating messaging across various industries including: agency, airline, beauty/health, fashion, financial services, food, higher education, legal/intellectual property, marketing, non-profit, pet, products, real estate, retail, travel, technology

CORPORATE

EDUCATION

AGENCY

NON-PROFIT

Accenture

Avanade

Bank of America

Chick-Fil-A

Delta

Goody Hair

Integraph

Home Depot

Orkin

Nutra Puppy

Sears

Southern Company

Spanx

Tekla

Emory University

Georgia Tech

UGA 

Definition 6

Full Circle

Group 1201

Spin Creative

Strottman

Tailfin

Think, inc.

American Care Society

Boys & Girls (Metro Atlanta)

CARE

Voices of Georgia's Children

 

PORTFOLIO

...update in progress

The best way to determine if you like a copywriter’s style is by looking at the work. Below you’ll find examples of various websites, brochures, and other projects I worked on. 
 

I’ve tried to provide a diverse assortment to show the range of my capabilities from digital to print, long and short form, and other collateral. 
 

If you don’t see a sample of what you’re seeking below, please contact me. I have numerous additional samples that clients have asked me not to post on my site for competitive reasons. I can send them to you via email upon request.

Please email for updated samples.

Most Recent Projects
Past Projects
 

ABOUT SHELLI

Shelli has 15+ years of copywriting experience UX writing for websites, print collateral, social media, long/short form, and internal communications. Her clients include corporations, non-profits, universities, and agencies including Accenture, Bank of America, Chick-Fil-A, Delta, Emory University, Goody Hair, Orkin, Think inc., Spanx, and more.

In addition to her day job, Shelli is also a published author by night with 13 planned picture books (Harpercollins & Penguin Random House) and five novels. This unique experience adds a level of creativity to her copywriting that results in fun, simple, and engaging copy for the audience.

Shelli lives in Atlanta with her husband, two kids, two dogs, one bird, and one fish. When she's not writing, she lives in her imagination with a bunch of crazy characters.  

Shelli R. Johannes-Wells

Check out my Linked-in Profile

CAREER HIGHLIGHTS:

  • Founded bilan, inc. in 2007

  • MBA, specializing in Marketing & Organizational Communications

  • Agency and corporate experience

  • 15+ years of copywriting and communications experience (long and short form)

  • Crafted copy for digital marketing - web sites, social media, banners, UX, SEO

  • Created copy for internal communications - newsletters, articles, associate communications

  • Created long-form copy for executive summaries, annual reports, case studies and thought-leadership papers

  • Created executive and leadership messaging

  • Experience creating brand strategy, planning, and messaging

  • Produced high-quality, creative copy that simplifies complex topics into customer-centric messaging

Visit Shelli's author site to read more about her creative writing and children's books.

 

CONTACT

Shelli Johannes-Wells

sjohannes@bilaninc.com

404-607-1735

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