with bold creativity
PLANNING & STRATEGY
CROSS-TEAM PROJECT MANAGEMENT
Experienced in creating messaging across various industries including: agency, airline, beauty/health, fashion, financial services, food, higher education, legal/intellectual property, marketing, non-profit, pet, products, real estate, retail, travel, technology
Bank of America
American Care Society
Boys & Girls (Metro Atlanta)
Voices of Georgia's Children
...update in progress
The best way to determine if you like a copywriter’s style is by looking at the work. Below you’ll find examples of various websites, brochures, and other projects I worked on.
I’ve tried to provide a diverse assortment to show the range of my capabilities from digital to print, long and short form, and other collateral.
If you don’t see a sample of what you’re seeking below, please contact me. I have numerous additional samples that clients have asked me not to post on my site for competitive reasons. I can send them to you via email upon request.
Please email for updated samples.
Shelli has 15+ years of copywriting experience UX writing for websites, print collateral, social media, long/short form, and internal communications. Her clients include corporations, non-profits, universities, and agencies including Accenture, Bank of America, Chick-Fil-A, Delta, Emory University, Goody Hair, Orkin, Think inc., Spanx, and more.
In addition to her day job, Shelli is also a published author by night with 13 planned picture books (Harpercollins & Penguin Random House) and five novels. This unique experience adds a level of creativity to her copywriting that results in fun, simple, and engaging copy for the audience.
Shelli lives in Atlanta with her husband, two kids, two dogs, one bird, and one fish. When she's not writing, she lives in her imagination with a bunch of crazy characters.
Shelli R. Johannes-Wells
Check out my Linked-in Profile
Founded bilan, inc. in 2007
MBA, specializing in Marketing & Organizational Communications
Agency and corporate experience
15+ years of copywriting and communications experience (long and short form)
Crafted copy for digital marketing - web sites, social media, banners, UX, SEO
Created copy for internal communications - newsletters, articles, associate communications
Created long-form copy for executive summaries, annual reports, case studies and thought-leadership papers
Created executive and leadership messaging
Experience creating brand strategy, planning, and messaging
Produced high-quality, creative copy that simplifies complex topics into customer-centric messaging