DIGITAL
COPYWRITING
INTERNAL COMMUNICATIONS
DESIGN
& BRANDING
LEADERSHIP/EXECUTIVE MESSAGING
SOCIAL
MEDIA
MARKETING
CROSS-TEAM PROJECT MANAGEMENT
PLANNING & STRATEGY
SEO CONTENT
Experienced in creating messaging across various industries including: advertising/creative, airline, beauty/health, fashion, financial services, food, higher education, legal/intellectual property, marketing, non-profit, pet, real estate, travel, technology
CORPORATE
EDUCATION
MARKETING
NON-PROFIT
Accenture
Avanade
Bank of America
Chick-Fil-A
Delta
Goody Hair
Integraph
Home Depot
Orkin
Nutra Puppy
Sears
Southern Company
Spanx
Tekla
Emory University
Georgia Tech
UGA
Definition 6
Full Circle
Group 1201
Spin Creative
Strottman
Tailfin
Think, inc.
American Care Society
Boys & Girls (Metro Atlanta)
CARE
Voices of Georgia's Children
Shelli has over 15 years of copywriting experience, working for corporations, non-profits, universities, and marketing boutiques.
In addition to her day job, Shelli is also a published author by night with nine picture books (HarperCollins & Penquin), one middle grade, and four young adult novels. This unique experience adds a level of creativity to her copywriting that results in fun, simple, and engaging copy for the audience.
Shelli lives in Atlanta with her husband, two kids, two dogs, 1 bird and 1 fish. When she's not busy, she lives in her imagination with a bunch of crazy characters.
Shelli R. Johannes-Wells
CAREER HIGHLIGHTS:
-
Founded bilan, inc. in 2010
-
MBA, specializing in Marketing & Organizational Communications
-
6 years corporate experience
-
+15 years of digital marketing and communications experience
-
Created copy for digital marketing - web, social media, email, ads, banners
-
Created copy for internal communications - newsletters, intranet articles, associate communications, executive messaging, leadership training
-
Experience creating brand strategy, planning and messaging
-
Produces high-quality, creative copy that simplifies complex topics into customer-centric messaging
Download Resume