
balancing content
with bold creativity

SERVICES
I craft creative and compelling content that is tailored to your business needs. Whether you need clear and persuasive copy, engaging content marketing, communications, or editing services, I am a seasoned writer that delivers results-driven solutions.
From website content and apps to corporate communications and training, I ensure every word reflects your brand’s voice and resonates with your audience. With expertise across industries and a commitment to excellence, I help businesses communicate with clarity, confidence, and creativity that brings your message to life.
DIGITAL/UX
COPY
COLLATERAL
SOCIAL
MEDIA/APPS
LEARNING PLATFORMS/
TRAINING
CONTENT PLANNING & STRATEGY
PRODUCT/
CATALOG
BRANDING
STRATEGY
EMAIL/
NEWSLETTERS
CROSS-TEAM PROJECT MANAGEMENT
PODCAST/WEBINAR CASE STUDY SUMMARIES
LEADERSHIP/
EXECUTIVE MESSAGING
SEO CONTENT
INTERNAL COMMUNICATIONS
EDIT AI-GENERATED MATERIAL TO MATCH BRAND/TONE
VIDEO SCRIPTS
CLIENTS
Experienced in creating messaging across various industries including: agency, airline, beauty/health, fashion, financial services, food, higher education, legal/intellectual property, marketing, non-profit, pet, products, real estate, retail, travel, technology
CORPORATE
EDUCATION
AGENCY
NON-PROFIT
Accenture
Amazon
Axiom
Avanade
Bank of America
Blink
CapTech
Chick-Fil-A
CitizensBank
Delta
Goody Hair
Home Depot
IEHP
Intergraph
Microsoft
Muffley Dream Homes
NAPA
Nutra Puppy
Orkin
Sears
Southern Company
Spanx
Tatum
Tekla
Unisource
Wells Fargo
Windstream
Dekalb County Schools
Emory University
Georgia Tech
UGA
Definition 6
Full Circle
Group 1201
Krause Bell Group
Miller Zell
Spin Creative
Strottman
Tailfin
Think, inc.
American Cancer Society
Boys & Girls (Metro Atlanta)
CARE
Voices of Georgia's Children
ABOUT ME
I have 15+ years of copywriting experience doing UX writing for websites, print collateral, social media, long/short form, and internal communications. My clients have included corporations, non-profits, universities, and agencies, including Accenture, Bank of America, Chick-Fil-A, Delta, Emory University, Goody Hair, Orkin, Think inc., Spanx, and more. My experience in consulting gives me a client-facing edge that many copywriters may not have. I am comfortable stepping into a team and working efficiently and effectively with executives, designers, programmers, and other subject matter experts.
In addition to my day job, I am also a published author by night with 18 planned children's books (HarperCollins and Penguin Random House) along with five self-published novels. This unique experience adds a level of creativity to my copywriting that results in fun, simple, and engaging copy for any audience.
I live in Atlanta with my husband, two kids, two dogs, and one bird. When I am not writing, I hang out in my imagination with a bunch of crazy characters.
Shelli R. Johannes-Wells

Check out my Linked-in Profile
CAREER HIGHLIGHTS
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Earned an MBA, specializing in Marketing & Organizational Communications
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Agency, consulting, and corporate executive experience
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Accumulated a breadth of knowledge in many different industries
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15+ years of copywriting and communications experience (long and short form, microcopy)
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Crafted copy for digital marketing - websites, social media, banners, UX, SEO
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Created copy for internal communications - newsletters, articles, associate communications
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Created long-form copy for executive summaries, annual reports, case studies and thought-leadership papers
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Created executive and leadership messaging
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Experienced in creating brand strategy, planning, and messaging
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Produced high-quality, creative copy that simplifies complex topics into customer-centric messaging