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DIGITAL

COPYWRITING

INTERNAL COMMUNICATIONS

DESIGN

& BRANDING

LEADERSHIP/EXECUTIVE MESSAGING

SOCIAL

MEDIA

MARKETING

CROSS-TEAM PROJECT MANAGEMENT

PLANNING & STRATEGY

SEO CONTENT

Experienced in creating messaging across various industries including: advertising/creative, airline, beauty/health, fashion, financial services, food, higher education, legal/intellectual property, marketing, non-profit, pet, real estate, travel, technology

CORPORATE

EDUCATION

MARKETING

NON-PROFIT

Accenture

Avanade

Bank of America

Chick-Fil-A

Delta

Goody Hair

Integraph

Home Depot

Orkin

Nutra Puppy

Sears

Southern Company

Spanx

Tekla

Emory University

Georgia Tech

UGA 

Definition 6

Full Circle

Group 1201

Spin Creative

Strottman

Tailfin

Think, inc.

American Care Society

Boys & Girls (Metro Atlanta)

CARE

Voices of Georgia's Children

 

...in progress

 

Shelli has over 15 years of copywriting experience, working for corporations, non-profits, universities, and marketing boutiques.

In addition to her day job, Shelli is also a published author by night with nine picture books (HarperCollins & Penquin), one middle grade, and four young adult novels. This unique experience adds a level of creativity to her copywriting that results in fun, simple, and engaging copy for the audience.

Shelli lives in Atlanta with her husband, two kids, two dogs, 1 bird and 1 fish. When she's not busy, she lives in her imagination with a bunch of crazy characters.  

Shelli R. Johannes-Wells

CAREER HIGHLIGHTS:

  • Founded bilan, inc. in 2010

  • MBA, specializing in Marketing & Organizational Communications

  • 6 years corporate experience

  • +15 years of digital marketing and communications experience

  • Created copy for digital marketing - web, social media, email, ads, banners

  • Created copy for internal communications - newsletters, intranet articles, associate communications, executive messaging, leadership training

  • Experience creating brand strategy, planning and messaging

  • Produces high-quality, creative copy that simplifies complex topics into customer-centric messaging

Download Resume

Visit Shelli's author site to read more about her creative writing and children's books.

 
 

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