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balancing copywriting
with bold creativity

 

SERVICES

DIGITAL/UX

COPYWRITING

PRINT

COLLATERAL

LEADERSHIP/EXECUTIVE MESSAGING

PRODUCT/

CATALOG

DESIGN

& BRANDING

INTERNAL COMMUNICATIONS

SOCIAL

MEDIA

EMAIL/

NEWSLETTERS

PLANNING & STRATEGY

PODCAST

SEO CONTENT

CROSS-TEAM PROJECT MANAGEMENT

CLIENTS

Experienced in creating messaging across various industries including: agency, airline, beauty/health, fashion, financial services, food, higher education, legal/intellectual property, marketing, non-profit, pet, products, real estate, retail, travel, technology

CORPORATE

EDUCATION

AGENCY

NON-PROFIT

Accenture

Axiom

Avanade

Bank of America

CapTech Consulting

Chick-Fil-A

Delta

Goody Hair

Home Depot

Intergraph

Muffley Dream Homes

Nutra Puppy

Orkin

Sears

Southern Company

Spanx

Tatum

Tekla

Unisource

Wells Fargo

Windstream

Dekalb County Schools

Emory University

Georgia Tech

UGA 

Definition 6

Full Circle

Group 1201

Spin Creative

Strottman

Tailfin

Think, inc.

American Cancer Society

Boys & Girls (Metro Atlanta)

CARE

Voices of Georgia's Children

 

PORTFOLIO

...update in progress

The best way to determine if you like a copywriter’s style is by looking at the work. Below you’ll find examples of various websites, brochures, and other projects I have worked on. 
 

I tried to provide a diverse assortment to show the range of my capabilities from digital to print, long- and short-form, and other collateral. 
 

If you don’t see a sample of what you’re seeking below, please contact me. I have numerous additional samples of my work that cannot all be included here. I am happy to send them to you via email upon request.

Please email for specific samples.

Past Projects
 

ABOUT ME

I have 15+ years of copywriting experience doing UX writing for websites, print collateral, social media, long/short form, and internal communications. My clients have included corporations, non-profits, universities, and agencies including Accenture, Bank of America, Chick-Fil-A, Delta, Emory University, Goody Hair, Orkin, Think inc., Spanx, and more. My experience in consulting gives me a client-facing edge that many copywriters may not have. I am comfortable stepping into a team and working efficiently and effectively with executives, designers, programmers, and other subject matter experts.

In addition to my day job, I am also a published author by night with over 13 planned children's books (HarperCollins & Penguin Random House) along with five novels. This unique experience adds a level of creativity to my copywriting that results in fun, simple, and engaging copy for any audience.

I live in Atlanta with my husband, two kids, two dogs, and one bird. When she's not writing, she hangs out in her imagination with a bunch of crazy characters.  

Shelli R. Johannes-Wells

Author photo_2020.jpg

Check out my Linked-in Profile

CAREER HIGHLIGHTS:

  • Earned an MBA, specializing in Marketing & Organizational Communications

  • Agency, consulting, and corporate executive experience

  • Accumulated a breadth of knowledge in many different industries

  • 15+ years of copywriting and communications experience (long and short form, microscopy)

  • Crafted copy for digital marketing - websites, social media, banners, UX, SEO

  • Created copy for internal communications - newsletters, articles, associate communications

  • Created long-form copy for executive summaries, annual reports, case studies and thought-leadership papers

  • Created executive and leadership messaging

  • Experienced in creating brand strategy, planning, and messaging

  • Produced high-quality, creative copy that simplifies complex topics into customer-centric messaging

Visit my author site to read more about my creative writing and children's books.

 

CONTACT

Shelli Johannes-Wells

sjohannes@bilaninc.com

404-607-1735

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