balancing copywriting
with bold creativity
SERVICES
DIGITAL/UX
COPYWRITING
COLLATERAL
LEADERSHIP/EXECUTIVE MESSAGING
PRODUCT/
CATALOG
DESIGN
& BRANDING
INTERNAL COMMUNICATIONS
SOCIAL
MEDIA
EMAIL/
NEWSLETTERS
PLANNING & STRATEGY
PODCAST
SEO CONTENT
CROSS-TEAM PROJECT MANAGEMENT
CLIENTS
Experienced in creating messaging across various industries including: agency, airline, beauty/health, fashion, financial services, food, higher education, legal/intellectual property, marketing, non-profit, pet, products, real estate, retail, travel, technology
CORPORATE
EDUCATION
AGENCY
NON-PROFIT
Accenture
Avanade
Bank of America
Chick-Fil-A
Delta
Goody Hair
Integraph
Home Depot
Orkin
Nutra Puppy
Sears
Southern Company
Spanx
Tekla
Emory University
Georgia Tech
UGA
Definition 6
Full Circle
Group 1201
Spin Creative
Strottman
Tailfin
Think, inc.
American Care Society
Boys & Girls (Metro Atlanta)
CARE
Voices of Georgia's Children
PORTFOLIO
...update in progress
The best way to determine if you like a copywriter’s style is by looking at the work. Below you’ll find examples of various websites, brochures, and other projects I worked on.
I’ve tried to provide a diverse assortment to show the range of my capabilities from digital to print, long and short form, and other collateral.
If you don’t see a sample of what you’re seeking below, please contact me. I have numerous additional samples that clients have asked me not to post on my site for competitive reasons. I can send them to you via email upon request.
Please email for updated samples.
ABOUT SHELLI
Shelli has 15+ years of copywriting experience UX writing for websites, print collateral, social media, long/short form, and internal communications. Her clients include corporations, non-profits, universities, and agencies including Accenture, Bank of America, Chick-Fil-A, Delta, Emory University, Goody Hair, Orkin, Think inc., Spanx, and more.
In addition to her day job, Shelli is also a published author by night with 13 planned picture books (Harpercollins & Penguin Random House) and five novels. This unique experience adds a level of creativity to her copywriting that results in fun, simple, and engaging copy for the audience.
Shelli lives in Atlanta with her husband, two kids, two dogs, one bird, and one fish. When she's not writing, she lives in her imagination with a bunch of crazy characters.
Shelli R. Johannes-Wells
Check out my Linked-in Profile
CAREER HIGHLIGHTS:
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Founded bilan, inc. in 2007
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MBA, specializing in Marketing & Organizational Communications
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Agency and corporate experience
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15+ years of copywriting and communications experience (long and short form)
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Crafted copy for digital marketing - web sites, social media, banners, UX, SEO
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Created copy for internal communications - newsletters, articles, associate communications
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Created long-form copy for executive summaries, annual reports, case studies and thought-leadership papers
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Created executive and leadership messaging
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Experience creating brand strategy, planning, and messaging
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Produced high-quality, creative copy that simplifies complex topics into customer-centric messaging