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balancing marketing

with bold creativity

 

SERVICES

DIGITAL

COPYWRITING

INTERNAL COMMUNICATIONS

DESIGN

& BRANDING

LEADERSHIP/EXECUTIVE MESSAGING

SOCIAL

MEDIA

MARKETING

CROSS-TEAM PROJECT MANAGEMENT

PLANNING & STRATEGY

SEO CONTENT

CLIENTS

Experienced in creating messaging across various industries including: advertising/creative, airline, beauty/health, fashion, financial services, food, higher education, legal/intellectual property, marketing, non-profit, pet, real estate, travel, technology

CORPORATE

EDUCATION

MARKETING

NON-PROFIT

Accenture

Avanade

Bank of America

Chick-Fil-A

Delta

Goody Hair

Integraph

Home Depot

Orkin

Nutra Puppy

Sears

Southern Company

Spanx

Tekla

Emory University

Georgia Tech

UGA 

Definition 6

Full Circle

Group 1201

Spin Creative

Strottman

Tailfin

Think, inc.

American Care Society

Boys & Girls (Metro Atlanta)

CARE

Voices of Georgia's Children

 

Portfolio

...in progress

 

ABOUT SHELLI

Shelli has 20 years of copywriting experience writing web sites, long/short form, print, social media, and internal communications. Her clients include corporations, non-profits, universities, and marketing agencies including Accenture, Bank of America, Chick-Fil-A, Delta, Emory University, Goody Hair, Orkin, Think inc., Spanx, and more.

In addition to her day job, Shelli is also a published author by night with nine picture books (HarperCollins & Penquin) and five novels. This unique experience adds a level of creativity to her copywriting that results in fun, simple, and engaging copy for the audience.

Shelli lives in Atlanta with her husband, two kids, two dogs, on bird and one fish. When she's not writing, she lives in her imagination with a bunch of crazy characters.  

Shelli R. Johannes-Wells

CAREER HIGHLIGHTS:

  • Founded bilan, inc. in 2007

  • MBA, specializing in Marketing & Organizational Communications

  • Six years of corporate experience

  • 20 years of copywriting and communications experience (long and short form)

  • Created copy for digital marketing - web sites, social media, banners, UX

  • Created copy for internal communications - newsletters, articles, associate communications

  • Created executive summaries, annual reports, case study summaries and thought leadership articles

  • Created executive and leadership messaging

  • Experience creating brand strategy, planning, and messaging

  • Produces high-quality, creative copy that simplifies complex topics into customer-centric messaging

Visit Shelli's author site to read more about her creative writing and children's books.

 

CONTACT

Shelli Johannes-Wells

sjohannes@bilaninc.com

404-607-1735

 

© 2020 by bilan,inc.